E-Commerce | Woocommerce | Maintained since 2025
27% more sales from the channel they own outright increased sales and AOV
roven demand on Amazon and Walmart, and a store of their own that couldn't capture it. Rebuilt to recommend, prove, and close — average order value up 12%, conversion 5X'd.
Introduction
Pennwoods products sell well. Their products move on Amazon and Walmart, which answers the hardest question in e-commerce before anyone asks it: people want this.
The marketplaces take their cut. They keep the customer. Pennwoods keeps the full margin and owns the relationship only on their own store — and that store had some issues, including a below-industry-average conversion rate of 0.3%.
It listed products. It processed orders. It recommended nothing, surfaced no proof where customers hesitated, and never mentioned the free shipping threshold sitting two dollars away. Every fix required a developer who took days to answer and had never built a custom feature — so the small changes waited, and the ambitious ones never got proposed.
Today the store recommends, proves, and nudges. Sales climb 27% year over year. Average order value climbs 12%. Conversion triples. The team ships changes without calling us.
Results
- Sales
- +25%
- Sales on the website have increased by 25% YoY since the new site went live
- AOV
- +12%
- Average Order Value
- Conversion Rate
- from 0.3%to 1.5%
- Conversion on sales by traffic
Issues with the site we inherited
| Label | Value | Status |
|---|---|---|
| Conversion rate | 0.3%. About one order for every 330 visits. | Blocked |
| Checkout | 5 steps, account creation limited, no account dashboard. | Blocked |
| Repeat purchase | No mechanism. Every reorder started over from search. | Blocked |
| Product pages | Specs, uses, and shipping scattered — customers hunted for the answer they needed | Limited |
| Customer proof | Reviews collected, then filed on a page the buying path never crossed. | Blocked |
| Free shipping | Offered at a threshold. The cart never mentioned. | Blocked |
Five places customers left
Where the customer gets stuck
How we handle it now
“I don’t know what I need”
Product Finder
Does this product work?
Reviews tagged to products
“Shipping isn’t worth it”
Shipping threshold recommender
“I’m reading, not buying”
Products tagged into articles
“I’ll reorder… eventually”
Subscriptions
Custom Features
Product Subscriptions
One or two sentences that earn the click.
A short, specific headline
One or two sentences that earn the click.
A short, specific headline
One or two sentences that earn the click.
Product page before / after
