One senior level team. One purpose: to build your website into a powerhouse.
The person who scopes your project is the person who builds it. There is no account manager between you and the work, and nobody gets swapped out after you sign.
- Senior engineers and designers at the enterprise level – at your service.
- 1 Highly Experienced Team
- You speak straight to the engineers working on your projects.
- 0 Account managers
- Combined Software engineering experience
- 45 years
Websites don't fail at launch. They fail eighteen months later.
Alex spent 15 years building sites for enterprise financial companies and international industrial corporations and watched the same thing happen every time. A company spends six figures on a rebuild. Launch day arrives. Everyone is happy.
Then the agency moves to the next build. Product specs go stale. A plugin update breaks the quote form and nobody notices for a month. Competitors publish while the site sits still. Two years later, leadership is looking at another six-figure proposal to fix a site that was fine when it launched.
Building a website is a solved problem now. Anyone can generate one. Running one over years, as your products change and search changes and your competitors keep moving, is a different discipline, and almost nobody does it. That's the entire company. We build sites, and then we run them.
We are a tightly integrated team
Four things a high performance team can promise that a forty-person agency can't, and we'd rather be judged on them.
01
You talk to the people doing the work.
Ask a question about your integration and you get an answer from the person who wrote it, not a status update from someone reading a ticket.
02
Nothing gets lost in translation.
No creative brief handed to a designer who hands it to a developer who never spoke to you. Three people, one conversation.
03
We are invested in our clients' success.
We'd rather run twenty sites well than sell one hundred builds and disappear.
04
We say no.
f your project needs a team of fifteen, we'll tell you and point you somewhere. If a rebuild won't fix what's actually wrong, we'll tell you that too, before you spend the money.
Who you’ll work with
All three of us on every project. Here’s who does what, so you know whose name to use in an email.
Founder – Lead Engineer
Alex B.
12 years building and running sites for industrial companies. Handles architecture, integrations, SEO, and requirements work. Writes most of the code and all of the specs. Your main point of contact from the first call through year three.
LinkedIn
The question nobody answers
“What happens to us if you get hit by a bus?”
Every IT lead asks it and most agencies dodge it, so here’s the answer in writing: you own everything.
If you leave, you leave with a working site and documentation another developer can read. We’ll spend an hour on the handover call. We’d rather earn the renewal than trap you into it.
- Your code lives in your repository.
- Your domain and hosting are in your name.
- Every custom component is documented
- No platform fee and no lock-in
Who we’re for, and who we’re not
Saying this out loud saves everyone a month of meetings.
A good fit
Manufacturers, construction suppliers and Agro-tech and E-commerce brands doing $15M to $75M. Real products, real dealers, and a website carrying more weight than anyone planned for.
- You have a marketing team of one to five people
- Your product information lives in more than one system
- You want one partner for the next three years, not three vendors this year
- You need a professional design and development team but do not have the bandwidth to hire in-house.
A bad fit
We’ll tell you early rather than take the project and disappoint you.
- Startups that need a landing page next week
- Anyone shopping purely on price
- Companies that want a rebuild with no plan for the day after launch
- Projects that genuinely need a team of fifteen