Three people. One purpose.
The person who scopes your project is the person who builds it. There is no account manager between you and the work, and nobody gets swapped out after you sign.
Why we exist
Websites don’t fail at launch. They fail eighteen months later.
Alex spent 15 years building sites for enterprise financial companies and international industrial corporations and watched the same thing happen every time. A company spends six figures on a rebuild. Launch day arrives. Everyone is happy.
Then the agency moves to the next build. Product specs go stale. A plugin update breaks the quote form and nobody notices for a month. Competitors publish while the site sits still. Two years later, leadership is looking at another six-figure proposal to fix a site that was fine when it launched.
Building a website is a solved problem now. Anyone can generate one. Running one over years, as your products change and search changes and your competitors keep moving, is a different discipline, and almost nobody does it.
That’s the entire company. We build sites, and then we run them.
3. What small actually gets you
Small is the feature.
You talk to the people doing the work. Ask a question about your integration and you get an answer from the person who wrote it, not a status update from someone reading a ticket.
Nothing gets lost in translation. No creative brief handed to a designer who hands it to a developer who never spoke to you. Three people, one conversation.
We can only take so many clients. That’s the constraint we built the business around. We’d rather run twelve sites well than sell forty builds and disappear.
We say no. If your project needs a team of fifteen, we’ll tell you and point you somewhere. If a rebuild won’t fix what’s actually wrong, we’ll tell you that too, before you spend the money.
4. Who you work with
Layout: three cards, equal weight. Real photos, not stock. Role and tenure visible.
[Founder name] — Founder, Development and Strategy [X years] building and running sites for industrial companies. Handles architecture, integrations, SEO, and requirements work. Writes most of the code and all of the specs. Your main point of contact from the first call through year three.
[Designer name] — UX and Interface Design Working with [Founder] for over five years, across [X] builds. Designs the systems, not just the screens: component libraries, page templates, and the rules that let your team build pages without breaking the design.
[Developer name] — Development Handles page builds, component assembly, and content implementation. Everything goes through review before it ships. We’re training the next person who can run a site end to end, because a three-person shop that never trains anyone stays a three-person shop forever.
5. What happens if we get hit by a bus
You own everything.
This is the question every IT lead asks and most agencies dodge, so here’s the answer in writing.
Your code lives in your repository. Your domain and hosting are in your name. Every integration is documented, every custom component has a spec, and your credentials are yours. There is no proprietary platform, no license you have to keep paying, and no piece of your site that only works while we’re the ones running it.
If you leave, you leave with a working site and documentation another developer can read. We’ll spend an hour on the handoff call.
We’d rather earn the renewal than trap you into it.
6. Who we work with
We do our best work with manufacturers, construction suppliers, and agricultural companies between $15 and $75 million in revenue. Companies with real products, real dealers, and a website that’s carrying more weight than anyone planned for.
We’re a bad fit for startups that need a landing page next week, for anyone shopping purely on price, and for companies that want a rebuild with no plan for what happens after.
7. CTA
Start with an audit.
We’ll run your site against your three closest competitors and walk you through what it shows. Fifteen minutes, no deck, no obligation.
[Get the audit →]