External integrations

“Our ERP has the real product data. The website has last year’s copy of it.”

You have the specs in one system, pricing in another, inventory in a third, and a website showing numbers somebody pasted in manually in 2023. A customer calls about a part your site says you stock. You don’t. Your inside sales team spends its week re-keying quote requests from a shared inbox into the CRM.

Every one of those gaps costs you an order or an apology.

What we do

We connect your website to the systems that hold the truth. ERP, PIM, CRM, inventory, shipping, dealer portals. Product data flows one direction, from the system of record to the site, so there’s one place to update a spec.

We handle the parts most integrations skip. What happens when the API times out. What the page shows when inventory data is stale. Who gets alerted when a sync fails at 2am. We build the sync, then we monitor it and fix it when it breaks.

Quote forms route into your CRM with the product, the quantity, and the source page attached. Your team stops copying and pasting.

What you get

One source of truth for product data. Live inventory and pricing on the pages that need them. Leads that land in the CRM already qualified by what the person was looking at. Alerting that tells you a feed broke before a customer does.

What it looks like when it’s working

Engineering updates a spec sheet in the ERP. It’s on the website in fifteen minutes. Nobody emailed anybody.

A distributor searches your locator, finds three suppliers within 60 miles, and requests a quote. That quote is in your CRM with the part number, the region, and the rep already assigned, before the tab closes.

Start here

Tell us the two systems that disagree with each other. We’ll map what’s actually happening between them and show you what it takes to make them agree.

[Book a 15-minute call →]