Case studiesThree depths of work. Pick the one that looks like your problem.
Commercial construction · West Michigan
Thirty years of great work, and nine photos online
They were losing bids to smaller firms with better websites. We didn’t rewrite their story — we finally put their finished buildings in front of the people choosing a contractor.
Twelve months later
- Project enquiries per month
- 3.4×
- Won work traced to the site
- $4.1M
- Projects now published
- 142
- Start to live site
- 7 wks
The work was never the problem
Their superintendents had thousands of jobsite photos on their phones. Nothing ever made it to the website, because putting it there meant emailing a developer and waiting two weeks. We fixed the pipe, not the prose.
What we found
Nine projects, no detail
One page called “Portfolio” with nine thumbnails, no square footage, no sector, no timeline. Owners couldn’t tell whether the firm had built anything like their job.
What we built
A project page template
One template, filled in from a phone in about four minutes: photos, sector, size, duration, the client’s own words. Filterable by the things a buyer actually asks about.
What happened
Their own team publishes
142 projects live in the first year, all posted by their marketing coordinator. Not one of them came to us as a billable request.
- Sector
- Healthcare fit-out
- Size
- 48,000 sq ft
- Delivery
- Design–build
- On site
- 11 months
An owner walked into a bid interview and said he’d already seen the medical building we did in Holland. That’s never happened to us before.
Scope of this project
- Rebuild on their existing WordPress
- Project and sector page templates
- Photo workflow from the jobsite
- Two hours of training, once
7 weeks · fixed fee · no integration work