What we doFull website rebuild
Define the project before you approve it perform.
Before you sign off six figures, get the thing written down. We interview the people who actually use the site, review what you already have, and hand you a plan you own — usable with any vendor, including someone other than us.
At a glance
- How long
- 3–5 weeks
- How it’s billed
- Fixed fee, paid in two parts
- Right for you if
- You’re about to spend serious money and the brief is still a conversation.
Most website projects are priced before anyone knows what they are
A vague brief means every vendor quotes something different, and none of the quotes can be compared. Worse, the gaps get discovered halfway through the build, when changing course is expensive and everyone is already committed.
Sounds familiar?
“Three agencies quoted us three completely different numbers.”
They were quoting three different projects, because nobody defined one.
Sounds familiar?
“Our last rebuild missed half of what sales needed.”
Nobody asked sales before the design was signed off.
Sounds familiar?
“We don’t know what our own site does anymore.”
Years of small changes, no documentation, nobody left who remembers.
What’s included
Everything below is in scope from the start. If something isn’t, we say so before you sign — not in month four.
01Interviews with your team
Interviews with your team
Sales, marketing, inside sales, IT, and whoever fields the phone. The people who know where the site fails are rarely the ones in the kickoff meeting.
02A review of what you have
A review of what you have
Speed, search, forms, content, hosting and the connections to your other systems — written up plainly, with what’s worth keeping.
03A written specification
A written specification
Pages, templates, integrations, and the rules for each. Detailed enough for a developer to build from and for a board to approve.
04A prioritised fix list
A prioritised fix list
What to do first, what can wait a quarter, and what to stop paying for entirely.
05A budget and timeline
A budget and timeline
A realistic range with the assumptions shown, so you can take it to leadership without a surprise later.
06It’s yours to shop
It’s yours to shop
We’d like to build it, but the document is yours either way. Take it to three vendors and compare the same project.
How it actually goes
No black box. You see the work weekly, and you always know what’s next.
Interviews
Four to six conversations, 45 minutes each, with the people who use and sell through the site.
Technical review
We go through the site, the hosting, the analytics and the systems it touches, and write down what we find.
The specification
Drafted, then walked through with you line by line so nothing is a surprise.
Handover
Final document, fix list, budget and timeline. One session with your team to make sure you can defend it internally.
Case study · construction supplier · $46M
A spec that cut three quotes from $340k to $180k
Once the project was written down, two of the three vendors realised half the scope wasn’t needed. The client kept the document and built in two phases instead of one.
- difference between first and final quote
- $160k
- vendors quoting the same project
- 3
- from first interview to signed plan
- 4 wks
- change orders during the build
- 0
Questions about this service
Do we have to build it with you?
No. The plan is yours outright. Plenty of clients take it to other vendors, and some come back — either is fine.
Isn’t this what an agency does for free?
A free scope is a sales document. This one is written to be handed to your competitors’ vendors, which is why you pay for it.
What if the answer is “don’t rebuild”?
Then we say that. Twice this year the honest answer was to fix four things and spend nothing else.